Meet Chloe Mckeown, our new Content and Engagement Manager.
Chloe joins Ascend’s growing marketing team alongside our vastly experienced Marketing and Branding expert Alison Clynes, bringing with her a passion for all things social media and marketing.
From payroll to marketing – and back again!
Having processed payroll for over six years at a managed services provider, and progressing to the role of Projects Manager, Chloe took a leap into the unknown back in 2022 as a Social Media and Marketing Manager – and she hasn’t looked back since.
“Sometimes, being thrown in at the deep end is best. As much as I enjoyed my time processing payrolls, I loved the freedom and creativity that the world of marketing gave me. I love that every day is different and it never feels like work!”
In her time spent in marketing, Chloe has worked within various sectors, from hospitality and retail to industrial services. And now, in joining Ascend, she’s back to where she started out – payroll! Only this time, she won’t be processing.
“I feel like this role is a perfect blend for me, with both my payroll and marketing experience and I can’t wait to get started! It’s great to be working alongside old colleagues again.”
Chloe’s passion is content creation – and with Ascend Group rapidly growing, there’s certainly lots to be tackling.
“We’re so pleased to have Chloe back on board with us. We’ve followed her progress as she changed career paths, and we think the combination of her knowledge and skill sets will be a brilliant addition to the Ascend team. Chloe knows and understands our core values, which is exactly what this role needs.” Stewart Waddell, CEO, Ascend Payroll
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Alison has spent her career in marketing and advertising, with a focus on B2B brands and technology businesses - the kind of companies whose products and services need explaining before they can be sold.
In 2008, she started working with her first managed payroll provider, and helped them grow from a team of just a few to 130. Over the years, she's built up a deep understanding of the sector, from the detail of payroll legislation to the everyday pressures payroll teams and employers face. Her crusade is building brand stories and creating stand-out in a very homogenised sector.
At Ascend, Alison's focus is on making the complex simple. She writes and edits the guides, blogs and campaigns that help employers make sense of payroll, and makes sure Ascend's personality comes through in everything it says.
For Alison, managed payroll is one of the most interesting sectors to market.
"Payroll is a sector that's as much about people as it is about compliance. Every bureau has to get the legislation right, so what really sets one apart is how its service is delivered and how it makes clients feel.
My job is to take the technical stuff and make it clear, useful and human. If an employer reads something we've written and thinks 'I get it now', that's a job well done."
That's what she brings to every piece of content - real sector knowledge, plain English and a clear sense of who's reading.
View all posts Alison has been helping managed payroll providers with their marketing since 2008, and has decades of experience marketing B2B brands and technology businesses. At Ascend, she turns complex payroll topics into clear, useful content, so businesses can see what great payroll looks like and why it matters.
